After nearly 30 years in radio, David Lawrence has interviewed thousands of guests. Some of them were great, some were not. David shows you, in 10 quick steps, the most effective way to be a great radio guest, how to get invited back to shows time and time again, how to "own" an interview, how to give a great phone interview, how to steer a host back to your side on a subject and more. And David reveals how you work that microphone can make or break your effectiveness.

Learn the best equipment to buy...what absolutely turns off producers and reporters (and why)...the one thing most people forget when appearing on radio...how to get producers to call you first as opposed to others in your field...and where to learn about every radio personality in the world.