Creativity is not about what you do for a living, or how you dress. Accountants and receptionists need creativity as much as designers and song-writers. Creativity is not just for budding Mozarts and Einsteins. In uncertain times, we all need to be able to come up with fresh ideas, to sort out the good ones, and make them work. You don't want to move to Scotland, but I don't want to carry on in this dead-end job. Dad is getting frail, but the house isn't big enough to have him. We are afraid to let Sophie go to France, but she says that is "so not fair!".

Creativity is about discovering other possibilities that we have not dreamed of yet. Be Creative is about how to grow the kinds of minds that think new things.